Upon graduation, your newly acquired skillset means you could develop your career as a:
BSB50620 (AQF Level 5) is a recognised qualification under the Australian Qualifications Framework.
Start your course in January, February, April, May, July, August, October or November each year.
This program is structured in 4 terms of 9 weeks and includes scheduled study breaks of 3 weeks between each term (7 weeks in Dec-Jan)
From start to end date, your total study period may span 45 o 52 weeks, depending on your chosen start date.
Each term you will study a module of 3 units
This program includes face to face teaching on campus as well as online practice on your own schedule.
Through this course, you will gain fundamental skills and knowledge to develop social media engagement and marketing communication plans, create multiplatform for advertisement and much more.
As a stand-alone enrolment, you will find our course fees very competitive. Package it with an English course and save $250 enrolment fees.
Enhance your skills in identifying, evaluating and taking advantage of marketing opportunities by analysing market data, distinguishing characteristics of possible markets and assessing viability of changes to operations. Learn the process to identify resource requirements for marketing opportunities and communicate the viability to relevant stakeholders.
This unit will equip you with the skills needed to identify and establish an effective marketing mix for a business and to monitor and adjust this according to new marketing opportunities identified.
Gain the skills and knowledge required to plan market research and conduct an analysis to report and interpret findings.
Develop the skills and knowledge to undertake a minor project or a section of a larger project at work, including developing a project plan, administering and monitoring, finalising and reviewing a project.
In this unit you’ll learn to interpret a creative brief and evaluate a range of innovative options to write persuasive copy and communicate marketing messages effectively.
Planning electronic communications to effectively convey marketing communication messages is a key skill for advertising, public relations and marketing managers. In this unit you’ll learn to identify and evaluate a range of marketing communication mediums to design and develop marketing communication plans.
Build the skills required to originate and develop concepts for products, programs, processes or services at an operational level. Learn to assess possible solutions to issues in the organisation, research relevant information on solutions, and collaborate with others to generate and refine concepts for implementation.
In this unit you’ll gain the skills and knowledge required to plan and evaluate the use of social media platforms and to evaluate the effectiveness of social media activity.
Learn to effectively develop social media engagement plans with a preferred target audience. You’ll learn to identify requirements and characteristics of the target audience, select preferred platforms and applications, identify and plan for possible risks to your brand, and facilitate delivery of social media content.
This unit will equip you with the key skills required to create a supportive environment where innovative work practices are implemented across the organisation. Learn to encourage creative mindsets, collaborative working and risk-taking to open up opportunities for innovation.
Explore current collaborative ways of working (including working as part of a remote team) using digital technologies to complete work tasks more efficiently and effectively. Identify available digital technologies by accessing relevant sources of information and prepare a business case for implementing new digital solutions to support collaboration.
Gain the skills and knowledge required to create multiplatform advertisements for the communication of a product, service or idea to consumers.
Live lectures delivered by trainers with real life experience
(Supported learning)
Small classes focused on developing and practicing key capabilities required for assessment
(Supported learning)
Collaborative tasks aimed at applying skills and knowledge in simulated workplace conditions
Online Learning
Structured activities available from our e-learning platform, designed to reinforce skills acquisition
ELC’s courses are conveniently scheduled in the late afternoons/evenings and only 2 days per week, allowing a maximum of flexibility for daytime work, independent study and personal time.
All of our courses are founded on the blend of 3 essential features:
The verbal and written communication skills needed to do your job effectively, create a positive impression and make an impact
The knowledge required to engage in, lead and manage the operations of a business
Skills highly valued by employers that will give you an edge in whatever job you do
ELC has over 35 years of experience in delivering the highest standards to international students. We understand that studying in a second language, far away from home, and with different methods can be a huge challenge.
This means that you can truly make the most out of your qualification at ELC and maximise your potential.
Through this course, you will gain fundamental skills and knowledge to:
Our resources are carefully developed to meet the needs of international students: they include extra support and practical tasks to help you understand the content clearly. All course materials and workbooks are available for free download from your e-learning platform.
You will be assessed through a combination of assessment types such as written assignments, case studies, reports, group tasks, portfolios and presentations. You must successfully pass all units to complete the qualification.
Be aged 18 years or over
Certificate IV of Marketing and Communication (BSB40820 or BSB42415) or core units from these qualifications or equivalent work experience.
IELTS proficiency level of 5.5 or above or equivalent.
Note that students are expected to bring their own laptop or tablet for home and classroom use.
This qualification is delivered over 4 terms of 9 weeks. The total study period is 36 weeks. Your exact enrolment and break lengths depend on your start date, as detailed below:
Choose your course start date
$ 250
$ 10,000 ($2,500 per term)
$ 395
Special promotions also available to students who first enrol into an English course at English Language Company (ELC)
Enrol into several courses and build your own study pathway. Popular package options with this course include:
Student Testimonial 
Brazil
The teachers are good professionals and they push us to do a good job. Also, the building is nice. It was an excellent experience and I could enjoy the student life.
More student stories
Advanced Diploma of Program Management
Advanced Diploma of Leadership and Management
Diploma of Leadership and Management
Certificate III in Business
Diploma of Business
Certificate IV in Business
Certificate IV in Leadership and Management
Diploma of Project Management
Certificate IV in Project Management Practice
Certificate IV in Marketing and Communication
Diploma of Marketing and Communication
