Are you ready to launch your career in the field of marketing and communication?

In this course, you'll learn the fundamental skills and knowledge required to confidently take on a role in the marketing department of an organisation. You'll develop your ability to undertake a wide range of marketing activities including assessing marketing opportunities, applying marketing communications and will make yourself a valuable asset to your company. You'll also develop key communication skills, such as presenting information in a convincing way to a range of target audiences and building a relationship with customers.

Career Opportunities

Upon graduation, your newly acquired skillset means you could develop your career as a:

  • Marketing Officer
  • Marketing Coordinator
  • Media Assistant
  • Sales Administrator
  • Promotions Assistant Manager
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    Nationally recognised qualification

    BSB40820 (AQF Level 4) is a recognised qualification under the Australian Qualifications Framework.

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    8 intakes per year

    Start your course in January, February, April, May, July, August, October or November each year.

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    4 terms of 9 weeks study

    This program is structured in 4 terms of 9 weeks and includes scheduled study breaks of 3 weeks between each term (7 weeks in Dec-Jan)

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    45-52 weeks enrolment

    From start to end date, your total study period may span 45 o 52 weeks, depending on your chosen start date.

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    12 units of study

    Each term you will study a module of 3 units

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    Blended learning

    This program includes face to face teaching on campus as well as online practice on your own schedule.

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    Become job ready

    Through this course, you will gain fundamental skills and knowledge to communicate your ideas, improve your written business correspondence, coordinate and review basic marketing activities, improve your skills in sales and marketing and social media strategies and the use of social media platforms and much more.

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    Competitive pricing + package promotions

    As a stand-alone enrolment, you will find our course fees very competitive. Package it with an English course and save $250 enrolment fees.

Course Units

  • Module A
  • Module B
  • Module C
  • Module D

Marketing & Communication

BSBCMM411 Make presentations

Learn how to prepare, deliver and review presentations for a range of purposes, such as marketing or training. Develop your skills to communicate a range of concepts and ideas to various target audiences.

BSBWRT411 Write complex documents

Improve your written business correspondence and advance your career by being able to produce workplace documents that are effective, appropriate in style and format and which are professional and impactful

BSBCRT412 Articulate, present and debate ideas

Learn to communicate your ideas persuasively at work and in your broader life. You will become more skilled at developing and presenting ideas that may be complex in nature and may relate to new products, services, processes or creative works.


Marketing activities

BSBMKG439 Develop and apply knowledge of communications industry

Learn about current issues and trends which affect the communications industry including digital communications technologies and their impact. Apply your knowledge and skills to develop and finalise communications deliverables.

BSBMKG433 Undertake marketing activities

Gain the skills and knowledge required to perform a range of basic activities such as supporting marketing activities for a product or service, researching marketing practices of the organisation and planning and implementing a marketing activity.

BSBMKG435 Analyse consumer behaviour

In this unit you will learn to analyse consumer behaviour to examine factors that impact on decisions to purchase products or services and make recommendations on marketing strategies to increase consumption of the product or service being marketed.


Marketing opportunities

BSBMKG431 Assess marketing opportunities

Gain the skills and knowledge required to identify and evaluate marketing opportunities, select preferred marketing opportunities in consultation with relevant personnel and document and present selected opportunities to management.

BSBMKG440 Apply marketing communication across a convergent industry

Learn to apply marketing communication to products and services across multiple media channels. This includes understanding traditional marketing roles and client groups and developing new tools and solutions for the convergent media environment.

BSBCRT411 Apply critical thinking to work practices

Develop essential high-level critical thinking skills for the workplace. These are highly valued by employers in anyone involved in reviewing, finding creative solutions to issues and developing work processes, products or services.


Promotion & e-marketing

BSBMKG434 Promote products and services

Learn how to effectively establish, coordinate and review the promotion of an organisation’s products and/or services, while developing highly valued consultation, analysis and coordination skills.

BSBMKG442 Conduct e-marketing communications

Develop the skills and knowledge to create and evaluate electronic advertisements for internet, mobile phones and digital media marketing. Learn how to convey marketing messages effectively to execute e-marketing strategies.

BSBTWK401 Build and maintain business relationships

Develop your skills for networking and negotiation and have affective working relationships within and beyond your organisation. Develop communicatoions skills to build rapport with contacts and promote business opportunities. Use problem-solving techniques to negotiate solutions, develop strategies to represent organisational interest to contacts and lots more.

Delivery mode

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    Live lectures delivered by trainers with real life experience

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    (Supported learning)


    Small classes focused on developing and practicing key capabilities required for assessment

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    (Supported learning)


    Collaborative tasks aimed at applying skills and knowledge in simulated workplace conditions

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    Online Learning


    Structured activities available from our e-learning platform, designed to reinforce skills acquisition


ELC’s courses are conveniently scheduled in the late afternoons/evenings and only 2 days per week, allowing a maximum of flexibility for daytime work, independent study and personal time.

Focus on 21st Century skills

All of our courses are founded on the blend of 3 essential features:

  • Workplace

    The verbal and written communication skills needed to do your job effectively, create a positive impression and make an impact

  • Business

    The knowledge required to engage in, lead and manage the operations of a business

  • Transferable

    Skills highly valued by employers that will give you an edge in whatever job you do

Program designed for international students

ELC has over 35 years of experience in delivering the highest standards to international students. We understand that studying in a second language, far away from home, and with different methods can be a huge challenge.

At ELC Career College, we make it easy:
  • All of our course units have been carefully selected to suit an international audience
  • Our course materials are specially designed to suit your needs
  • Our trainers have received specialist training in delivering courses to non-native speakers

This means that you can truly make the most out of your qualification at ELC and maximise your potential.

Learning outcomes, resources and assessment

Learning Outcomes

Through this course, you will gain fundamental skills and knowledge to:

  • Manage project scope and integration
  • Engage stakeholders
  • Lead a team effectively
  • Manage project governance and risk
  • Identify and coordinate resources


Our resources are carefully developed to meet the needs of international students: they include extra support and practical tasks to help you understand the content clearly. All course materials and workbooks are available for free download from your e-learning platform.



You will be assessed through a combination of assessment types such as written assignments, case studies, reports, group tasks, portfolios and presentations. You must successfully pass all units to complete the qualification.

Entry requirements
  • Age

    Be aged 18 years or over

  • Academic

    Successful completion of Australian Year 12 or international equivalent

  • English Level

    IELTS proficiency level of 5.5 or above or equivalent.

Note that students are expected to bring their own laptop or tablet for home and classroom use.

Program dates

This qualification is delivered over 4 terms of 9 weeks. The total study period is 36 weeks. Your exact enrolment and break lengths depend on your start date, as detailed below:

Choose your course start date
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Fees and package specials
  • Prices
  • Enrolment Fee

    $ 250

  • Tuition Fee

    $ 10,000 ($2,500 per term)

  • Materials Fee

    $ 395


Special promotions also available to students who first enrol into an English course at English Language Company (ELC)

Study pathways

Enrol into several courses and build your own study pathway. Popular package options with this course include:

Certificate IV in Marketing and Communication
Certificate III in Business
Certificate IV in Marketing and Communication
Certificate III in Business
Certificate IV in Marketing and Communication
Diploma of Marketing and Communication
English Language Course at ELC
Certificate IV in Marketing and Communication
Diploma of Marketing and Communication
English Language Course at ELC
Certificate IV in Marketing and Communication
Diploma of Leadership and Management

icon Student Testimonial

Luiza Elena Morgado


The teachers are good professionals and they push us to do a good job. Also, the building is nice. It was an excellent experience and I could enjoy the student life.

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Ready to take the next step?

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